Post by account_disabled on Jan 4, 2024 8:39:54 GMT
If we want to create our brand in the long term, we will not achieve it if we only lower the price of the products. That is why we must create a strategy in which we build experiences and common points with customers. This will make a real difference. Coca Cola and Starbucks do not compete against other companies through price. They can sell their product at the price they stipulate because they know that their advantage lies in their management and brand image. We must be willing to work on our brand and differentiate ourselves through experiences. Construction of values If we want to approach an audience, we must see them as individuals with values to which we must appeal.
People seek to join communities in which ideals such as the following are shared: Protection of the environment. Respect for animal life. Inclusion Phone Number List regardless of sexual preferences or physical or racial condition. Solidarity to help those suffering from natural disasters or extreme poverty. Support for disabled and terminally ill patients. Respect for women and defense of their rights. Tolerance between people with different political criteria. When a member of a company breaks with one of these ideals, the community usually engages in a media lynching. This example shows us that the behavior of the members of a company can contribute to the rejection or acceptance of a brand.
Integrity must be taken care of in branding. There must also be congruence between the values that are promoted and the conduct of the directors and main characters of a brand. Branding is not limited to just the product, the entire company must be sold to the customer through appropriate behavior. Concepts related to branding In managing our brand there are concepts that must be understood to execute an adequate plan. If we identify these elements, we can establish priorities and see which fields will require the most attention. What is a brand? It is the set of graphic elements, signs, designs, colors and messages that give our brand an identity. When the customer sees the colors or our logo, we want to communicate more than the name of a company. We want to transmit values, experiences and usefulness in people's lives.
People seek to join communities in which ideals such as the following are shared: Protection of the environment. Respect for animal life. Inclusion Phone Number List regardless of sexual preferences or physical or racial condition. Solidarity to help those suffering from natural disasters or extreme poverty. Support for disabled and terminally ill patients. Respect for women and defense of their rights. Tolerance between people with different political criteria. When a member of a company breaks with one of these ideals, the community usually engages in a media lynching. This example shows us that the behavior of the members of a company can contribute to the rejection or acceptance of a brand.
Integrity must be taken care of in branding. There must also be congruence between the values that are promoted and the conduct of the directors and main characters of a brand. Branding is not limited to just the product, the entire company must be sold to the customer through appropriate behavior. Concepts related to branding In managing our brand there are concepts that must be understood to execute an adequate plan. If we identify these elements, we can establish priorities and see which fields will require the most attention. What is a brand? It is the set of graphic elements, signs, designs, colors and messages that give our brand an identity. When the customer sees the colors or our logo, we want to communicate more than the name of a company. We want to transmit values, experiences and usefulness in people's lives.